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For those unfaimilar, Bitcoin is a digital currency, created in 2009. A lengthier explanation below.
Previously, the St. Petersburg bowl game was sponsored by Beef O'Brady's, and the last game featured an East Carolina win over Ohio University. Bitcoin becomes the latest digital currency to get in on sports sponsorship. The dogecoin community on Reddit sponsored Josh Wise's car.
The Sacramento Kings became the first pro sports franchise to accept Bitcoin on March 1.